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Kickstarter Post-Mortem: Guts and Glory

As most of you reading this probably already know, the Kickstarter for Guts and Glory successfully ended on October 16th!  1,125 amazing people pledged a grand total of $34,053 to make this game more epic, bringing the total funding to 112% of the target goal.  After pledges that didn't clear, and the Kickstarter and processor fees, that should put it right around the the target goal of $30k.  Now I can afford to work on the project full-time until Early Access release (crazy?  maybe... but sometimes you gotta take big risks if you want big rewards right?), and will soon have some more resources to make the game bigger, better and faster!  

A screenshot from the demo track shown at TwitchCon, prior to the Kickstarter

So, for those of you interested, here is a brief Guts and Glory Kickstarter Post-Mortem:

  1. Momentum and hype are critical.  In retrospect, I wish I would have done this Kickstarter smack dab in the middle of the Steam Greenlight campaign, when new internet traffic was at it's peak and people were trying the open pre-alpha builds for the first time.  Running the Kickstarter when the hype was at its peak would have been much more efficient and effective, as the 2 campaigns would feed off each other.
  2. Kickstarter is less appealing for indie games than it used to be.  Thanks to so many projects that have burnt their backers, or made pie-in-the-sky promises, people are less trusting of backing projects than a few years ago.  There are also many more active projects competing for those dollars at any given time.  Despite the fact that G&G had incredible Greenlight stats, #1 rank on IndieDB for several weeks, a well-known indie publisher, and very strong YouTube support, it didn't just "take off" as quickly or easily as I was hoping it would.  Many people wrote me simply stating that they loved the project and were stoked to buy it, but simply didn't want to hassle with the Kickstarter process.
  3. Digital-only Rewards are a great option, as long as you give them enough value.  Most campaigns seem to have a lot of physical goods involved.  This quickly eats up a ton of the funds raised for production, shipping, VAT, etc.  I wanted to ensure that as much of the funds raised as possible went directly towards making a better game, rather than making T-shirts, so I opted for digital-only rewards.  (Thanks, TinyBuild, for steering me in the right direction on this one!)  Much to my surprise, the top tier ($1k level) rewards actually sold out!  So in the end, it paid off, and now I can focus purely on the game immediately, rather than producing and shipping a bunch of physical stuff.
  4. Different communities, different cultures.  The Kickstarter community and culture seems much different that what you generally find on Steam.  I believe more mainstream/family-friendly titles, in general, would do better on Kickstarter than "edgier" games like G&G.  The vast majority of pledges came from first-time backers.
  5. Make the $25 reward a "no-brainer" in value.  Pack as much as you can in there to make it very appealing.  This is the average Kickstarter pledge amount, so this should be your primary target reward.
  6. Cross-promotions can help a ton!  Over halfway through the campaign, I was able to offer a sweet cross-promo deal with the folks at Dynamic Pixels, thanks to my publisher, TinyBuild.  Those that backed at the $25 level or higher would receive early access to the alpha build for Hello Neighbor, another highly anticipated indie game.  It worked wonders and gave that extra push needed to cross the finish line and help ensure success.
  7. Success breeds succcess.  As soon as the Kickstarter funding goal was hit, there was a huge spike in traffic and pledges after that.  People want to be part of something that is a guaranteed success, so the lower you can set your goal and the faster you can hit, the more funds you're likely to generate.

There's a lot of work involved in running a Kickstarter campaign.  It takes up more time than I expected, but it was a huge learning experience and ending up paying off.  Hopefully these key takeaways will help others looking to start their own Kickstarter in the future.

Since the Kickstarter has ended, I've already fulfilled the first couple rewards.  The first was the package of "Glorious Goodies": exclusive wallpapers, a printable poster, and a fun papercraft.  HumbleBundle has an awesome rewards fulfilment system, so that made the entire process a breeze.

The second one was much more fun: the Yang Family Demo!  This is basically a big physics sandbox map for players to try out the Yang Family and their car for the first time, explore the map, and wreck in creative ways.  This car has been one of the most anticipated characters, so using them as a backer incentive has worked out well, and has also been a good source of feedback.  It also taught me that I will need to make optimization a priority going forward if I want to add the gobs of physics-based content I'm planning for the full game.

Prototype AI cars in the Yang Family Demo

Now that I have the immediate rewards fulfilled, I can wrap up some misc. work this week and then go into next week focusing fully on developing the game further and preparing for the Beta Access release.  That's where things should start getting really interesting....

Bringing a whole new meaning to the term "blended families" in the Yang Family Demo

“Hello, Neighbor!” (Alpha Steam Key for G&G Backers)

Back Guts & Glory on Kickstarter and get a Steam Alpha Key for this epic game too!

Back Guts & Glory on Kickstarter and get a Steam Alpha Key for this epic game too!

Back Guts and Glory and Get an Alpha Steam Key for Hello Neighbor

Great news!  The brilliant minds behind the innovative game “Hello Neighbor” have agreed to do a sweet cross-promotion deal.  Now, anyone who backs Guts and Glory at the $25 level or higher will also get an Alpha Access Steam Key to this amazing game!

What is Hello Neighbor?

If you haven’t heard of this awesome project already, Hello Neighbor is a Stealth Horror Game about sneaking into your neighbor’s house.  You play against an advanced AI that learns from your every move, so the more you play, the smarter he gets!

What dark secrets is this guy hiding in his basement?

I'm gonna get you!

Developed in Unreal Engine 4 and coming to PC Summer 2017

Features:

- Stealth Horror

- Procedural AI

- Pixar-style visuals

- Extremely tense gameplay

I'm so excited for this game and happy to do a cross-promotion with them!  Check it out and help me spread the word about this awesome opportunity to help two great projects at once!

Back Guts and Glory and get your Hello Neighbor Alpha Key too!

(see Kickstarter page for details)

GLORIOUS GREENLIGHT!!!

Let nothing stand in your way on the road to glory!

Guts and Glory has been given the Greenlight by Valve!

Time to stomp the gas pedal and race towards an Early Access release in Spring 2017!  My goal is to have a Level Editor, Steam integration, more Maps, a bunch of official Tracks, new Hazards, and some fun new surprises in store for you by then!

I might even drop another freebie on the way  ;)

Again, I want to sincerely thank everyone who has supported this project!  It has been amazing!  In the coming months, when things get harder than reaching that last checkpoint in 'Cannons on Main Street' or your first time down 'Chapel Hill', it will be all that support that will carry me through.

My promise to you is to give this project my best efforts to make it a long-time favorite in your gaming collection.  I will do my best to make it something worthy of your hard-earned dollars, and something you can enjoy over and over again!


More to come!
Be sure to favorite this game and follow me on Twitter/Facebook/etc for the latest info, or sign-up for the newsletter here.  (Note: I will be setting up a new newsletter system in the near future so I can keep up with the growing list.)


Thank you!

- HakJak

Pre-Alpha v0.3.2 is Now Available for Download - FREE!

CLICK IMAGE TO GO TO THE DOWNLOAD PAGE ON INDIEDB.COM

CLICK IMAGE TO GO TO THE DOWNLOAD PAGE ON INDIEDB.COM

The wait is over!  

The pre-alpha build for Guts and Glory is now available for public download to play, test, and break!  Please understand that this game is in very early development.  This means you should expect bugs, glitches and maybe even crashes.  Additionally, I have not yet figured out the minimum system requirements, so if you are gaming on an older computer, you may have trouble getting it to run.  This is a game with LOTS of physics, so it requires a decent computer and graphics card to handle it.  I will work on optimizing it more as it develops, but for now, please keep these things in mind.

BUG REPORTS & FEEDBACK

For now, please use the forum at IndieDB.com as the main place to report bugs, glitches, etc.  It's helpful to have all the bug reports in just 1 or 2 places.  If you're a fellow Redditor, I will be setting up a Subreddit for this game soon as well!  For general feedback on the game, feel free to post in whatever way you deem most convenient :)

STEAM GREENLIGHT!!!!!

Also, I just launched a real Steam Greenlight page (the first one was just a Steam "Concepts" page).  If you like the game, please stop by and vote.  I need your help to get all of the YES VOTES we can to help get this game on Steam!  Comments and discussions on there will help to drive it higher on Steam's Community board as well, so I appreciate any help you can offer!

Let me know what you think of the game so far in the comments below / on the new Steam page!

Thanks for stopping by and I hope you have a most excellent day!